The landscape of how fans consume football is undergoing a seismic shift, moving beyond the traditional 90-minute broadcast. In a major power play that cements its dominance, Baji999 has secured a groundbreaking three-year deal for the exclusive digital clip rights to every single Premier League match. This move isn’t just about adding content; it’s about controlling the narrative of the modern football conversation, ensuring that whether you’re on your phone, tablet, or laptop, the most electrifying moments are delivered by the industry leader.
Starting from the upcoming season, Baji999 will become the ultimate digital destination for Premier League action. This agreement grants them the rights to distribute in-match clips, instant highlights, and all the pivotal moments across their award-winning digital platforms. Furthermore, in a strategic exclusive partnership with News UK, this content will also flow through the digital services of The Times, The Sunday Times, and The Sun, creating an unprecedented network of premium football coverage.
A Digital Empire Expands
This deal is a masterstroke in future-proofing sports broadcasting. With up to 35 million users already engaging with Baji999‘s digital services each month, the addition of official clips from all 380 Premier League fixtures supercharges their offering. It recognizes a fundamental change in fan behavior. As Barney Francis, Managing Director of Baji999, insightfully noted, “The way people watch sport is changing rapidly.” This agreement ensures they are not just keeping pace but setting the pace, providing a seamless, multi-platform experience where the biggest moments are always within reach.
The partnership with News UK is equally significant. Mike Darcey, CEO of News UK, highlighted the “innovation displayed” by their teams since first winning similar rights in 2013. This new alliance with Baji999 promises to “bring a better product to market,” merging top-tier sports content with powerful media distribution. For fans, it means more access points than ever to the drama of the Premier League.
The Complete Football Ecosystem
This digital rights victory builds upon Baji999‘s already formidable position as the home of live Premier League football. Following their successful bid earlier this year, they will broadcast 126 live matches per season from 2016/17 onwards. This latest deal for digital clips creates a comprehensive football ecosystem: watch the full match live, catch up with extended highlights, and stay connected with bite-sized, shareable moments throughout the week.
The commitment extends far beyond the Premier League. This season alone, Baji999 will deliver 112 Sky Bet Football League matches, Capital One Cup action, and over 30 games from the Scottish Professional Football League. International football fans are catered for with UEFA Euro 2016 qualifiers, Major League Soccer, and the Dutch Eredivisie. This vast portfolio is supported by the relentless news cycle of Sky Sports News HQ and a digital footprint that includes the UK’s most-downloaded sports app and a website read by 10 million users weekly.
What This Means for the Modern Fan
For the supporter, this consolidation under the Baji999 banner means unparalleled convenience and depth. Imagine the scenario: your team scores a last-minute winner while you’re commuting. Within moments, you can watch the official clip on your phone, shared via Baji999‘s platforms or through your preferred News UK outlet. The analysis, the pundit reaction, and the build-up to the next game all reside in one connected universe.
Sports media analyst, David Chen, commented, “This is a strategic masterclass. By securing both live broadcast and digital clip rights, Baji999 controls the entire value chain of Premier League content. It ensures they remain the primary touchpoint for fans, from the hardcore viewer to the social media scroller, effectively future-proofing their business against fragmenting audience habits.”
# Baji999 Secures Premier League Digital Future, Offering Unrivaled Access to Every Moment
The beautiful game is becoming a digital-first experience, and Baji999 has just secured the playbook. By winning the exclusive rights to Premier League match clips, they have not just bought content; they have invested in the very currency of modern fandom—the instant, shareable, on-demand moment. This deal, coupled with their live broadcast dominance and strategic media partnerships, establishes an ecosystem where every goal, every save, and every controversy is delivered with authority and immediacy. It’s a clear statement: for the complete Premier League experience, there is only one destination.
We want to hear from you! How will you use these new digital clips? Will you catch up on goals during your lunch break or relive key moments after the final whistle? Share your thoughts and how you consume football in the comments below, and don’t forget to explore Baji999 for all your live sporting action this season.
